Natasha Dow Schüll is a cultural anthropologist and Associate Professor of Media, Culture and Communication at New York University.  Her next book, Keeping Track: Sensor Technology, Self-Regulation, and the Data-Driven Life (Farrar, Straus and Giroux) concerns the rise of digital self-tracking technologies and the new modes of introspection and self-governance they engender.

Schüll’s recent book, Addiction by Design: Machine Gambling in Las Vegas (Princeton University Press, 2012), draws on extended research among compulsive gamblers and the designers of the slot machines they play to explore the relationship between technology design and the experience of addiction. Her documentary film, Buffet: All You Can Eat Las Vegas, has screened multiple times on PBS and appeared in numerous film festivals. Schüll’s research has been supported by the National Science Foundation, the Alfred P. Sloan Foundation, the Woodrow Wilson Foundation and the Robert Wood Johnson Foundation among other sources. Her research and op-eds have been featured in such national media venues as 60 Minutes, The New York Times, The Economist, The Atlantic, The Washington Post, The Financial Times, Salon, NPR, WGBH and WNYC.

Press
The New York Times, Technology that Prods You to Take Action, Not Just Collect Data
Vox, Your New Apple Watch Isn’t Going to Make You Exercise More

Research
Public Culture, Abiding Chance: Online Poker and the Software of Self-Discipline
BioSocieties, Data for Life: Wearable Technology and the Design of Self-Care
Experience: Cultural Cognition and the Common Sense, Tracking by Natasha Schüll