The Creative Future of Generative AI

An MIT panel charts how art and design will be impacted by Artificial Intelligence

Few technologies have shown as much potential to shape our future as artificial intelligence. Specialists in fields ranging from medicine to microfinance to the military are evaluating AI tools, exploring how these might transform their work and worlds. For creative professionals, AI poses a unique set of challenges and opportunities—particularly Generative AI, the use of algorithms to transform vast amounts of data into new content. The future of Generative AI and its impact on art and design was the subject of a sold-out panel discussion on October 26, 2023 at the MIT Bartos Theater. It was part of the annual meeting for the Council for the Arts at MIT (CAMIT), a group of alumni and other supporters of the arts at MIT, and was co-presented by the MIT Center for Art, Science & Technology (CAST), a cross-school initiative for artist residencies and cross-disciplinary projects. Introduced by Andrea Volpe, Director of CAMIT and moderated by Onur Yüce Gün, SM ’06, PhD’16, the panel featured multimedia artist and social science researcher Ziv Epstein, SM’19, PhD’23, MIT Professor of Architecture and Director of the SMArchS and SMArchS AD programs Ana Miljački, and artist and roboticist Alex Reben, MAS ’10.

Excerpts from the discussion, which centered around three themes: emergence, embodiment, and expectations:


Moderator Onur Yüce Gün: In much of your work, what emerges is usually a question–an ambiguity–and that ambiguity is inherent in the creative process in art and design. Does Generative AI help you reach those ambiguities?

Ana Miljački: In the summer of 2022, the Memorial Cemetery in Mostar was destroyed. It was a post World War II Yugoslav memorial, and we wanted to figure out a way to uphold the values the memorial had stood for. We compiled video material from six different monuments and with AI created a non-linear documentary, a triptych playing on three video screens, accompanied by a soundscape. With this project we fabricated a synthetic memory, a way to seed those memories and values into the minds of people who never lived those memories or values. This is the type of ambiguity that would be problematic in science, and one that is fascinating for artists and designers and architects. It is also a bit scary.

Ziv Epstein: There is some debate whether Generative AI is a tool or an agent. But even if we call it a tool, we need to remember that tools are not neutral. Think about photography. When photography emerged, a lot of painters were worried that it meant the end of art. But it turned out that photography freed up painters to do other things. Generative AI is of course a different type of tool. Because it draws on a huge quantity of other people’s work. There is already artistic and creative agency embedded in these systems. There are already ambiguities in how these existing works will be represented, and which cycles and ambiguities we will perpetuate.

Alex Reben: I’m often asked whether these systems are actually creative, in the way that we are creative. In my own experience, I’ve often been surprised at the outputs I create using AI. I see that I can steer things in a direction that parallels what I might have done on my own but is different enough from what I might have done, is amplified or altered or changed. So there are ambiguities. But we need to remember that the term AI is also ambiguous. It’s actually many different things.

Generative AI Panel Discussion (Credit HErickson, 2023)


Moderator Onur Yüce Gün: Most of us use computers on a daily basis, but we experience the world through our senses, through our bodies. Art and design create tangible experiences. We hear them, see them, touch them. Have we attained the same sensory interaction with AI systems? 

Ana Miljački: So long as we are working in images, we are working in two-dimensions. But for me, at least in the project we did around the Mostar memorial, we were able to produce affect on a variety of levels, levels that together produce something that is greater than a two-dimensional image moving in time. Through images and a soundscape we created a spatial experience in time, a rich sensory experience that goes beyond the two dimensions of the screen.

Alex Reben: I guess embodiment for me means being able to interface and interact with the world and modify it. In one of my projects, we used AI to generate a “Dali-like” image, and then turned it into a three-dimensional object, first with 3D printing, and then casting it in bronze at a foundry. There was even a patina artist to finish the surface. I cite this example to show just how many humans were involved in the creation of this artwork at the end of the day. There were human fingerprints at every step.

Ziv Epstein: The question is how do we embed meaningful human control into these systems, so they could be more like, for example, a violin. A violin player has all sorts of causal inputs—physical gestures they can use to transform their artistic intention into outputs, into notes and sounds. Right now we’re far from that with Generative AI. Our interaction is basically typing a bit of text and getting something back. We’re basically yelling at a black box.

Generative AI Panel Discussion (Credit HErickson, 2023)


Moderator Onur Yüce Gün: These new technologies are spreading so rapidly, almost like an explosion. And there are enormous expectations around what they are going to do. Instead of stepping on the gas here, I’d like to test the brakes and ask what these technologies are not going to do. Are there promises they won’t be able to fulfill?

Ana Miljački: I am hoping that we don’t go to Westworld. I understand we do need AI to solve complex computational problems. But I hope it won’t be used to replace thinking. Because as a tool AI is actually nostalgic. It can only work with what already exists and then produce probable outcomes. And that means it reproduces all the biases and gaps in the archive it has been fed. In architecture, for example, that archive is made up of works by white male European architects. We have to figure out how not to perpetuate that type of bias but to question it.

Ziv Epstein: In a way, using AI now is like putting on a jetpack and a blindfold. You’re going really fast, but you don’t really know where you’re going. Now that this technology seems to be capable of doing human-like things, I think it’s an awesome opportunity for us to think about what it means to be human. My hope is that Generative AI can be a kind of ontological wrecking ball, that it can shake things up in a very interesting way.

Alex Reben: I know from history that it’s pretty hard to predict the future of technology. So trying to predict the negative—what might not happen—with this new technology is also close to impossible. If you look back at what we thought we would have now, at the predictions that were made, it’s quite different from what we actually have. I don’t think that anyone today can say for certain what AI won’t be able to do one day. Just like we can’t say what science will be able to do, or humans. The best we can do, for now, is attempt to drive these technologies towards the future in a way that will be beneficial.


Editorial direction by Leah Talatinian
Written by Ken Shulman

Posted on November 16, 2023 by Tim Lemp